WWF South Africa Launches A Twitterstorm For World Rhino Day #iam4rhinos
What's a Twitterstorm?
Well, in this case its an ambitious campaign from WWF South Africa to raise awareness about the global rhino poaching crisis and World Rhino Day which is this Sunday, September 22. Their goal is simple: One million tweets with the hashtag #iam4rhinos.
The campaign kicked off last week and has garnered support around the world from thousands of Twitter users, organizations and even celebrities.
So what are you waiting for? It's time to join in the fight and help them get to one million tweets. Just make sure you include the #iam4rhinos hashtag. Tweet, retweet and tweet again to helps save Africa's rhinos!
Check out the current count at www.iam4rhinos.com
Check out the latest tweets from the campaign:
About the Campaign:
"On 22 September 2010, WWF South Africa established World Rhino Day, an annual event focused on raising awareness on the increased threat of rhino poaching and the illegal trade in rhino horn. Since its inception, the day has become a global phenomenon, giving every concerned citizen the opportunity to stand up for rhino conservation. This year, WWF South Africa will be taking World Rhino Day to new heights through a global Twitterstorm, centred around the hashtag #iam4rhinos.
This year alone, South Africa, which is home to some 75% of the world’s rhino population, has lost 618 rhinos. However, the fight against rhino poaching will not be won solely in Africa. It requires international effort, especially in Asia – the source of the demand for rhino horn. Recent consumer research from Vietnam has generated important insights about rhino horn users, identifying them primarily as successful middle-aged businessmen, who value the opinion of their peers and make use of rhino horn mainly as a status symbol. The research also shows that many aspirational young people in the growing middle class intend to buy and use rhino horn once they can afford it.
With this in mind, WWF South Africa is targeting some of the world’s most prestigious brands and influencial people to pledge their support for rhinos by declaring #iam4rhinos on 22 September 2013. By inviting these brands and individuals to stand up for rhinos, WWF South Africa hopes to draw national and international attention to the threat of rhino poaching, the illegal trade in rhino horn, and the perception of rhino horn as a status symbol.
Be part of the World Rhino Day movement and show your support for rhino conservation on 22 September 2013: #iam4rhinos."